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Shop Small Saturday 2025 is on November 29, 2025, the Saturday after Thanksgiving.
In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer. This event encourages consumers to support local businesses after a busy day of shopping at big box stores on black Friday. Look for local specials, sales, promotions, and events throughout the local downtowns. Now more than ever, small businesses need our support. Shop at local brick-and-mortar stores, restaurants, and other small businesses in your area.
The Parade of the Year is almost here.
The 50th Annual Electric Christmas Parade is Saturday, December 6th. Visit Lake Geneva is proud to present another year of this joyful holiday parade. Every year, the community, along with so many visitors, lines the streets to watch the one-of-a-kind Christmas parade. The parade will begin at 5 p.m., but be sure to get there early to mark your spot as the parade route fills up quickly.
The parade floats start the route at the intersection of Marshall and Williams Street and move down Williams and Broad Street, turn on Main Street to Cook Street. The parade route will be closed to parking after 3 p.m. Each float will be a unique magical display. This parade is one of the best, full of holiday cheer, and a tradition for many families. Happy Holidays.
The Holidays are here, and downtown Lake Geneva is ready.
The stores are decked out for the holidays. A beautiful example of small-town charm for the holiday season. Downtown is a very popular shopping destination during the holidays. Greenery is hung, and Christmas décor is displayed everywhere. Lake Geneva is a wonderful community with wonderful people and a picture-perfect small town to enjoy the Christmas season. With all the one-of-a-kind Christmas finds, Lake Geneva is a must when doing your holiday shopping. Shop Small Saturday is this weekend, November 29th, the day after black Friday, and Lake Geneva downtown shops are ready to participate with great gift items at discounted prices.
Light Up Lake Geneva Tree Lighting Ceremony kicks off this festive holiday fun on Friday, November 28th at 5 p.m. in Flat Iron Park. The park will be filled with magical Christmas decorations, Christmas carols and stories will be shared, and of course, the man of the season, Santa Claus, will be making a special visit. This is sure to be a wonderful holiday weekend that is guaranteed to fill everyone with the Christmas Spirit.
