THE BRIGHT SIDE

Buona Beef and the Rainbow Cone have approval for the renovations, which includes a drive-thru service window at 393 North Edwards Boulevard.
The Buona Company, known as 6801 Investments LLC has been in front of Lake Geneva’s Finance, License, and Regulation Committee and City Council, looking for approval of its general development plan (GDP) and precise implementation plan (PIP).   The official approval was granted at the December 28th council meeting.

The property, better known as the Red Geranium, has been empty for quite a while and the Buona Beef people believe its thriving business in the Chicagoland area (known as Buona Beef and the Rainbow Cone) would be very popular in Lake Geneva. It’s no surprise to anyone that most of Lake Geneva’s visitors are from the Chicago area. The concern city officials had with the plan and the business was the amount of traffic it would create. That area on Edwards Boulevard gets busy already and the increase of vehicles coming into and going into and out of Buona Beef would create more traffic, especially with a drive-thru, is a validated concern. Buona Beef and city engineers collaborated and came up with some ideas and did a traffic study with sufficient resolutions for most city officials.

Alderperson Fesenmaier was not completely satisfied and is concerned what the increased traffic would do to the intersection of HWY 50 and Edwards Boulevard. This intersection is a cluster of chaos at times and has existing safety issues. Fesenmaier added an amendment to the plan to include this state-owned intersection and stating any increased issues that would need improvements which would cost money, at the area, and those expenses would not fall on the residents but upon the DOT (Department of Transportation).  The amendment passed 5-2. It looks like changes will start soon on Edwards and the future Buona Beef and Rainbow Cone will be added to Lake Geneva’s restaurant directory.