No surprise at all.
Last weekend the Lake Geneva Hot Chocolate Crawl took place during Winterfest sponsored by the Business Improvement District. To nobody’s surprise the Geneva Java Coffee Shop, located at 252 Center Street in downtown Lake Geneva received the highest accolade: “the highest total vote-count for both hot cocoa and cocoa treats was Geneva Java!” Some places did super creative things on this crawl that they probably can’t even remember. For example: Haberdapper on Broad Street added bourbon to its hot chocolate. Wow. The people who drank it loved it, but probably neglected to vote in the final analysis.
There’s a deep dark pit staring up into the eyes of every privately owned filling station as gasoline prices head toward one dollar or less.
What are these small gas station owners supposed to do while the oil giants sit back and use their huge assets and cash reserves and try to decide what to do about what they all view as the current energy sales disaster? Raising the price of so-called premium fuel (that fuel once called ethyl that does nothing more or less than lower the flash point of your gas ignition in the cylinders) is one answer. The gas stations of today are almost all independent.
They only wear the colors of BP, Chevron and Mobil, sort of like metaphorical heraldry mantels above non-existent fireplaces. Since they are small and local what are they to do to get by? Some of them are organized into small chains, like Kwik-Trip, and they will be better able to survive should gasoline plunge below one dollar a gallon, which it already has in some states. Another way through these dire pricing times is through the sale of convenience store items and alcohol. The stations set up with these “ancillary” services will have more survivability potential.
In spite of how much the Geneva Shore Report might rail against the shell game (no pun intended) going on throughout the monopolistic energy industry, Lake Geneva needs its gas stations and supports the men and women who run them. Invariably, they turn out to be extremely nice, well-mannered and caring about their customers.